The author of this article, Ian King seems very knowledgable about the topic and it's apparent quite a bit of research went into his article. I find this source very credible because Bloomberg is a very popular company featuring business news. Though I think this article is very informative and well written, the author went back and forth discussing the PC market and Intel missing their estimates which could be confusing to the reader at times. The issue was discussed in a formal matter, using some language that I couldn't understand. I had to look up some of the words that were used in this article, it would be hard for someone who knew nothing about business to follow along with this article.
Personally I think this article shows how important it is for your product to always be relevant and needed. When intel first created their chips they probably thought people would be using PCs for a very long time and weren't concerned with demand decreasing. Now we are seeing a huge trend in products like tablets and phones that don't require these chips. I think this article really stresses the importance of innovation and how it's important to always be keeping up with the trends and what's demanded.
I think this article was very organized and to the point. There were headers in the article to help the reader scan through and pick which section of information they'd like to read. I think the author adapted his message to an audience of people who were educated about business. It's good that he focused on one group of people, but bad because people who don't know much about business would most likely be confused in reading this article. The author should have though more about his audience and maybe simplified some of the information like on pages 20-23 of "Business Communication".
I can't help but question what intel is going to do. If there is no longer going to be a demand or need for their product, how are they going to keep their company afloat? Microsoft is developing programs for tablets, will Intel try to create another product that will boost sales? Though there is still a need for intel's products, I worry there will continue to be a decline in demand.
Work Cited:
King, Ian. "Intel's Profit Forecast Misses Estimates Amid PC Slump." Bloomberg Business Week. Bloomberg , 16 2012. Web. 18 Oct 2012. <http://www.businessweek.com/news/2012-10-16/intel-fourth-quarter-sales-forecast-beats-analysts-s-estimates>.
Before reading your blog post, which analyzes the article, “Intel’s Profit Forecast Misses Estimates Amid PC Slump,” it had not crossed my mind that Intel was struggling with demand. I think it is safe to say that when individuals think about Intel, some of the first words that come to mind are “successful,” “profitable,” and “thriving.” Intel has always appeared to be a profitable, successful company. To hear that they are struggling, or that their market is declining is shocking. But after reading your post, it does make sense. When I’m around campus, I see that the majority of students are using Apple products such as laptops, Iphones, Ipads, etc. PCs have become less popular in comparison to Apple products so it does make sense that they are struggling to compete with tablets and phones which do not require Intel’s particular chips. It just goes to show that no matter how successful or established a company is, they to need to keep up with trends and continue to strive in developing the most innovative products which consumers will be interested in purchasing. It was just surprising to see that such an established company like Intel is experiencing its first decline in a decade.
ReplyDeleteWhen reading this post, what stood out to me was when you stated how "important it is for your product to always be relevant and needed." Not only does this apply to Intel, but many if not all companies. In the United States, the consumer market demands their products to be bigger, better, and the best. With harsh competition within the industry and international, it does not surprise me to see Intel struggling. Anytime a person even mentions a PC, I would hear someone scoff at its ancient software. In this day and age where convenience and a blatant show of pizzazz are treasured, I do not see a place for Intel chips. Which leads me to wonder if they are capable of reinventing themselves for the new market. To get back in the game, Intel must not only beat their current competition,like Microsoft, but they must be one step ahead of them. If Intel is capable of doing so, I would not be surprised if they began rising in the market.
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