Failure to catch up !!

The research firm iSupply said reported that there will be a decrease in the shipments for Intel's UltraBook. Initially, they expected that it will hit the market with a huge volume of units for the high demand forecasted. However, for the year 2013 the shipments will fall down by around 12 million units, due to the decreasing demand over time for PC's and personal computers. Meanwhile, it's direct competitor, the MacBook Air is bringing some good money for Apple. In addition, “To succeed, IHS said, ultrabooks need to sell for about $600, down from $1,000 now, and have features like touch screens”(Hardy, 2012). For Intel to rise, they have to apply renovation on their products to help catch up with the new market.

The article was retrieved from The New York Times website. It was written by the author and journalist, Quentin Hardy. The author discussed the issue in a realistic matter, with stating issues and supporting them with evidence and solutions to it. Also, I believe that this article is very credible due to the well-known reputation of The New York Times institute. Also, the article had the name of the author and the day and time the article was posted, which gives the credibility needed.

Moreover, it was interesting that the author talked about the computer market and the changes that are happening to it. Also, he mentioned how Intel went from a technology leader to one that is trying to catch up with the advanced market conditions and requirements. Nevertheless, the lesson here is that no company can stay at the top without adapting to the changing customer demand on products and services. As a marketing student, I can relate to this article as it's my goal to work in company and help prevent such unfortunate happenings. In addition, one question comes to mind; how fast should Intel re-innovate their products to catch up with the market?

Also, the article was related to class in building blocks for effective messages. The author used efficiency, directness, and action as values in the cultural contrasts, which is directed for U.S. audiences( Locker, Kaczmarek, 49-50).

Sources:

 Hardy, Quentin. "Ultrabooks Still Fail to Catch On." Bits Blog. N.p., 01 Oct. 2012. Web. 18 Oct. 2012. <http://bits.blogs.nytimes.com/2012/10/01/ultrabooks-still-fail-to-catch-on/?ref=intelcorporation>.

Locker, Kitty O., and Stephen Kaczmarek. "Communicating Across Cultures." Business Communication. 5th ed. N.p.: n.p., n.d. 49-50. Print. Building Critical Skills.